Posts Tagged vignettes
Global Marketing (3rd Edition)
This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.
List Price: $ 110.00
Price: [wpramaprice asin="0130669989"]
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Tags: chapter features, concise summaries, Edition, Global, global marketing, global marketplace, global strategy, international marketing, Marketing, marketing environment, marketing mix, scholarly journals, vignettesRelated posts
The Puzzle of Latin American Economic Development
Product Description
Thoroughly revised and updated, this text provides the basic economic tools for students to understand the problems facing the countries of Latin America. In this third edition, Patrice Franko analyzes challenges to the neoliberal model of development and highlights recent macroeconomic changes in the region. Including charts and tables with the most current data available, the book also offers a wealth of new boxed discussions and vignettes…. More >>
The Puzzle of Latin American Economic Development
Tags: American, challenges, countries of latin america, Development, Economic, economic tools, franko, Latin, latin american economic development, neoliberal model, patrice, Puzzle, vignettesRelated posts