Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

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This decade has witnessed the most dynamic bull market in US stock history, a collapse in commodity prices, and dramatic failures in some of the world’s leading hedge funds. How have some traders managed to significantly outperform a stock market that,until recently, moved virtually straight up? This book will feature interviews with those traders who achieved phenomenal success, from an Ohio farmer who has constantly made triple-digit returns, to a Turkish emigre who transformed a USD16000 account into USD6 million, to spectacularly successful professional hedge-fund managers such as Michael Lancer of the Lancer Group and Michael Masters of Capital Management. Today, the action is on the stock market. This book will be a must-have for that sector, as well as for the legions of individuals who eagerly bought Market Wizards.Newcomers to Jack Schwager’s series on top traders, as well as fervent fans of his first two entries Market Wizards and The New Market Wizards, will find that Stock Market Wizards offers another revealing look at a wide spectrum of trading styles through the eyes of 15 extraordinarily successful individuals. Transcripts of incisive Q&A sessions between Schwager and traders–including Michael Lauer, Dana Galante, Alphonse “Buddy” Fletcher Jr., and Claudio Guazzoni–examine the ways each approaches their specialty, whether it be value stocks, mutual funds, short selling, options trading, or other market niches. After brief but interesting introductions that place the subjects’ trading practices into perspective, Schwager coaxes from them penetrating observations on setting goals, finding opportunities, learning from mistakes, and operating on a day-to-day basis. While some participants refuse to divulge proprietary practices, and Anthony admits that many traders’ activities hold little relevance to individual investors, the basic doctrines nonetheless contain nuggets of wisdom that can be applied by many nonprofessionals. And, in the final “Wizard Lessons” chapter, Schwager details the 65 overarching principles (such as Trade Your Personality, Be Willing to Take a Loss, and The Importance of Setting Goals) he culled from these extensive conversations. –Howard Rothman

List Price: $ 17.99

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