Posts Tagged Economics

International Economics

This classic text has sold well for a half century because it covers all the conventional areas of international economics in an easy-to-understand manner.

The 13th edition continues to provide the best blend of events and analysis, so that readers can build their abilities to understand global economic developments and to evaluate proposals for changes in economic policies. The book is informed by current events and by the latest in applied international research. It combines rigorous economic analysis with attention to the issues of economic policy that are alive and important today. This concise and readable text uses economic terminology when it enhances the analysis, but avoids jargon for jargon’s sake. Like earlier editions, it also places international economics events within a historical framework. The overall treatment continues to be intuitive rather than mathematical and is strongly oriented towards policy.

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Understanding Media Economics

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.

The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity – advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

 

List Price: $ 34.95

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