Updated to reflect widespread changes in the business climate of the 1990s, this comprehensive guide to business strategy describes a complete system that managers can use to develop a vision for their business, adapt to changes, and develop strategies based on sustainable competitive advantages. It demonstrates how to assess the strengths and weaknesses of a company and its competition, how to develop a competitive advantage, and how to implement and manage strategic change in a global environment. New information has been included in this edition on competitor image and personality, exchanging assets and skills, the borderless organization and business re-engineering concepts.
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Tags: borderless organization, Business, business climate, business strategy, complete system, Developing, developing business strategies, engineering concepts, global environment, strategic change, Strategies, strengths and weaknesses, sustainable competitive advantages