The definitive account of how a small Ozarks company upended the world of business and what that change means
Wal-Mart, the world’s largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton’s firm became a byword for cheap goods and low-paid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sam’s protégés have created a new economic order which puts thousands of manufacturers, indeed whole regions, in thrall to a retail royalty. Like the Pennsylvania Railroad and General Motors in their heyday, Wal-Mart sets the commercial model for a huge swath of the global economy.
In this lively, probing investigation, historian Nelson Lichtenstein deepens and expands our knowledge of the merchandising giant. He shows that Wal-Mart’s rise was closely linked to the cultural and religious values of Bible Belt America as well as to the imperial politics, deregulatory economics, and laissez-faire globalization of Ronald Reagan and his heirs. He explains how the company’s success has transformed American politics, and he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire.
Insightful, original, and steeped in the culture of retail life, The Retail Revolution draws on first hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of the phenomenon that has transformed international commerce.
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- ISBN13: 9780385523332
- Condition: New
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In a grand-scale narrative history, the bestselling author of two finalists for the Pulitzer Prize now captures the decades when capitalism was at its most unbridled and a few breathtakingly wealthy businessmen utterly transformed America from an agrarian economy to a world power.
The years between the Civil War and the end of the nineteenth century saw the wholesale transformation of America from a land of small farmers and small businessmen into an industrial giant. Driven by unfathomably wealthy and powerful businessmen like J. P. Morgan, Andrew Carnegie and John D. Rockefeller, armies of workers, both male and female, were harnessed to a new vision of massive industry. A society rooted in the soil became one based in cities, and legions of immigrants were drawn to American shores. What’s more, in accomplishing its revolution, capitalism threatened to eclipse American democracy. “What do I care about the law?” bellowed Cornelius Vanderbilt. “Hain’t I got the power?” He did, and with it he and the other capitalists reshaped every aspect of American life. In American Colossus, H.W. Brands portrays the emergence, in a remarkably short time, of a recognizably modern America.
The capitalist revolution left not a single area or aspect of American life untouched. It roared across the South, wrenching that region from its feudal past and integrating the southern economy into the national one. It burst over the West, dictating the destruction of Native American economies and peoples, driving the exploitation of natural resources, and making the frontier of settlement a business frontier as well. It crashed across the urban landscape of the East and North, turning cities into engines of wealth and poverty, opulence and squalor. It swamped the politics of an earlier era, capturing one major party and half of the other, inspiring the creation of a third party and determining the issues over which all three waged some of the bitterest battles in American history.
Brands’s spellbinding narrative beautifully depicts the oil gushers of western Pennsylvania, the rise, in Chicago, of the first skyscraper, the exploration of the Colorado River, the cattle drives of the West, and the early passionate sparks of union life. By 1900 the America he portrays is wealthier than ever, yet prosperity is precarious, inequality rampant, and democracy stretched thin. American Colossus is an unforgettable portrait of the years when the contest between capitalism and democracy was at its sharpest, and capitalism triumphed.
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Tags: bible belt, Brave, Business, coastal china, Created, definitive account, imperial politics, nelson lichtenstein, pennsylvania railroad, Retail, retail life, retail revolution, Reviews, Revolution, ronald reagan, ruthless efficiency, WalMart, World