Economic Development

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google’s innovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you’ll see how much of Google’s success is due to its focus on users and automation. You’ll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation’s growth. Finally, Girard speculates about the limits of Google’s business model and discusses the challenges it will face as it continues to grow.

Google’s culture is one of innovation. Why not make that spirit of innovation your own?

The Google Way: How One Company Is Revolutionizing Management as We Know It

In the midst of one of the most serious financial upheavals since the Great Depression, George Soros, the legendary financier and philanthropist, writes about the origins of the crisis and proposes a set of policies that should be adopted to confront it. Soros, whose breadth of experience in financial markets is unrivaled, places the crisis in the context of his decades of study of how individuals and institutions handle the boom and bust cycles that now dominate global economic activity. In a concise essay that combines practical insight with philosophical depth, Soros makes an invaluable contribution to our understanding of the great credit crisis and its implications for our nation and the world.

The Crash of 2008 and What it Means: The New Paradigm for Financial Markets