- ISBN13: 9780743287937
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The world has changed dramatically since the classic, internationally bestselling The 7 Habits of Highly Effective People was published, influencing tens of millions. The challenges and complexity we all face in our relationships, families, professional lives and communities are of an entirely new order of magnitude. In order to thrive, innovate, excel and lead in what Covey calls the new Knowledge Worker Age, we must build on and move beyond effectiveness…to greatness. Accessing the higher levels of human genius and motivation in today’s new reality requires a sea change of new thinking — a new mind-set, a new skill-set, a new tool-set — in short, a whole new habit.
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There are no more reespected voices in the environmental movement than these authors, true counselors on the direction of twenty-first-century business. With hundreds of thousands of books sold worldwide, they have set the agenda for rational, ecologically sound industrial development. In this inspiring book they define a superior & sustainable form of capitalism based on a system that radically raises the productivity of nature’s dwindling resources. Natural Capitalism shows how cutting-edge businesses are increasing their earnings, boosting growth, reducing costs, enhancing competitiveness, & restoring the earth by harnessing a new design mentality. The authors offer dozens of examples of businesses that are making fourfold or even tenfold gains in efficiency, from self-heating & self-cooling buildings to 200-miles-per-gallon cars, while ensuring that workers aren’t downsized out of their jobs. This practical blueprint shows how making resources more productive will create the next industrial revolutionIn Natural Capitalism, three top strategists show how leading-edge companies are practicing “a new type of industrialism” that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century, cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products, and the world’s standard of living will jump without further damaging natural resources. “Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place,” the authors write.
They call their approach natural capitalism because it’s based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. –Dan Ring
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Tags: 7 habits of highly effective people, 8th habit, century business, design mentality, edge businesses, Effectiveness, from, Greatness, Habit, human genius, miles per gallon cars, natural capitalism, order of magnitude, restoring the earth

